Digital billboards continue to grow in popularity across Edmonton and Alberta, yet many businesses still hesitate because of outdated assumptions. Some of the most common misconceptions are the same ones that kept people from switching to smartphones or online banking. They sound believable, but they are not true.
It is time to set the record straight with a mix of facts, clarity, and just a bit of humor. Welcome to Alberta billboard myths, officially debunked.
Myth 1: “Digital billboards are too expensive.”
Many Alberta business owners are surprised to learn the real cost of digital billboard advertising. The average weekly rate for Edmonton billboard advertising is often lower than traditional media like radio or television, and it reaches hundreds of thousands of real drivers every week.
When you break it down by CPM, digital billboards rank among the most cost efficient advertising tools available. You can reach 1,000 people for about the cost of a coffee.
The truth: digital billboards are not a luxury. They are one of the most affordable ways to build brand visibility in Alberta.
Myth 2: “Updating digital billboards takes forever.”
This one would have been true twenty years ago. Today, digital billboards are built for speed. Artwork can be uploaded, reviewed, and displayed within hours.
Need to promote a weekend sale? No problem.
Want to update messaging for a holiday? Easy.
Have a last minute event announcement? Send the artwork and it can go live the same day.
The truth: digital billboards in Alberta are one of the fastest advertising mediums available, especially compared to radio, print, and television schedules.
Myth 3: “Billboards are only for big brands.”
Big brands use them, yes. But so do small restaurants, growing retailers, local service companies, family owned shops, tradespeople, and community events.
Digital billboard advertising in Edmonton and Alberta actually helps smaller businesses compete with national companies because everyone shares the same screen space. There is no difference in visibility. A local brand can appear right alongside a national one.
The truth: billboards level the playing field. They help small businesses punch above their weight.
Myth 4: “People do not pay attention to billboards.”
This myth ignores the science of visual attention. Humans notice large, bright, high contrast visuals faster than almost anything else. Alberta drivers scan color, shape, and simple text instinctively while commuting.
Unlike online ads, billboards cannot be skipped or muted. They earn repeated impressions simply because people drive the same routes every day.
The truth: billboards are hardwired to get noticed because they match how the human brain processes visual information.
Myth 5: “Digital billboards are complicated to work with.”
For some businesses, the technology sounds intimidating. In reality, the process is simple: create your artwork, send it in, and the billboard company handles the rest.
At Impact Billboards, we help Edmonton and Alberta businesses with artwork formatting, layout suggestions, creative optimization, and final file preparation. You do not need to be a designer or a tech expert.
The truth: digital billboard campaigns are straightforward, especially when you work with a local team that provides hands-on support.
The Bottom Line
Most digital billboard misconceptions fall apart once the facts are clear. They are not too expensive, not too complicated, and definitely not reserved only for big brands. They are fast, flexible, affordable, and proven to get attention across Edmonton and Alberta.
If you want to see how billboard advertising can work for your business without the myths getting in the way, contact Impact Billboards today. We will show you what is true, what is possible, and how simple effective outdoor advertising can be.
